Comerica Bank Job - 42652842 | CareerArc
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Company: Comerica Bank
Location: Livonia, MI
Career Level: Mid-Senior Level
Industries: Banking, Insurance, Financial Services


Product Manager
Responsible for the customer experience and product integration/execution for the business unit. This position will lead the development and implementation of strategy to ensure a positive customer experience is delivered and that we remain competitive in the market. This includes management of product enhancements, pricing, profitability and risk. In addition, this position will lead and participate in a wide range of


Position Responsibilities:
Roadmap Management

  • Develop and implement product strategy.
  • Serve as a market expert for business unit through research (internal and external), discovery, validations and customer interactions.
  • Maintain an understanding of the competition and SWOT.
  • Identify product opportunities through strategic planning, including product roadmap development and positioning assessment.

Product Promotion/Advocacy.

  • Create and own product's market message.
  • Participate in development of go-to-market materials.
  • Develop internal training materials and conduct training as necessary.
  • Conduct customer, non-customer and prospective customer interviews to gather user persona intelligence.
  • Monitor trends and customer adoption.
  • Monitor product life cycle and recommend marketing/pricing strategies to enhance customer retention and acquisition.

Portfolio and Revenue Management

  • Ensure profitability, competitive positioning and integration
  • Develop and recommend pricing strategies that will result in meeting product objectives, improve profitability and/or reduce expense.

Product Initiatives

  • Investigate market opportunities and effect of product on the market.
  • Develop recommendations for products and/or product enhancements based on a thorough understanding of user personas and use case scenarios.
  • Represent voice of customer throughout the product development process.
  • Partner with Technology and Operations area(s) to ensure appropriate product stability, ensure an efficient escalation and resolution protocol is in place for production(system/operational) issues and outages, for continuous improvement of production (system/operational) processes and to evaluate/review customer feedback.
  • Define, measure and manage product risk.

Vendor Management

  • Participate in the contract negotiation process.
  • Manage the day-to-day relationship with strategic vendors.
  • Monitor Service Level Agreement performance.


  • Lead cross-functional teams for key initiatives related to product to ensure successful and timely completion.

Personal Knowledge

  • Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional associations.

Soft Skills

  • Strong communication skills, both written and verbal. Strong organization and analytical skills.

 Apply on company website