HealthTrust Job - 43347669 | CareerArc
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Company: HealthTrust
Location: Nashville, TN
Career Level: Director
Industries: Healthcare, Pharmaceutical, Biotech

Description

Description

SHIFT: No Weekends
SCHEDULE: Full-time

Do you have experience creating strategic marketing plans and go-to-market tactics that drive the business forward and achieve annual financial/growth objectives  If so, you should consider joining HealthTrust as a Strategic Marketing Director.

  • Tuition Reimbursement/Assistance Programs
  • Student Loan Repayment
  • Student Loan Repayment Assistance
  • Paid Personal Leave
  • 401k (100% annual match – 3% to 9% of pay based on years of service)
  • Employee Stock Purchase Program (ESPP)
  • Identity Theft Protection discounts
  • Auto, Home, and Life Insurance options
  • Adoption Assistance

Job Summary

The Strategic Marketing Director for CoreTrust and Easibuy is an advanced, senior-level corporate marketer with the ability to quickly grasp and develop in-depth business and marketplace knowledge and translate it into the development of effective, annual strategic marketing plans and go-to-market tactics that drive the business forward and achieve annual financial/growth objectives.

CoreTrust is the leading commercial sourcing agency delivering contract savings to large corporations via an aligned membership and unparalleled scale. CoreTrust (www.coretrustpg.com) serves an exclusive membership of select private equity held and Fortune 1000 companies. A division of HealthTrust—the healthcare industry's leading group purchasing organization (GPO) — CoreTrust leverages its purchasing volume along with that of HealthTrust members to achieve market-leading pricing for a portfolio of contracts in more than 75 indirect spend categories. This unique and highly compliant business model affords most members double-digit savings across all categories.

Easibuy is a procurement services provider and sourcing manager. EasiBuy delivers comprehensive managed procurement services and progressive reverse auction technology to provide optimal value for both public sector agencies and the private sector.

Must demonstrate excellent marketing acumen, leveraging the full range of marketing mix/omni channel approaches. The ideal candidate will have a proven track record in one or more of these: B2B/Technology/GPO marketing. Will successfully collaborate with the head and senior leaders of CoreTrust GPO and Easibuy (reverse auction platform for the public market) to move market share, deepen penetration and grow GPO membership and support members striving to deliver on their mission. Analyze all aspects of the business to proactively identify new opportunities and new customer segments, strategies for growing adherence in current members, cross-selling and programs to support sales to generate and nurture leads through the funnel.

Primary Objectives

  • Lead annual strategic planning
  • Create and execute annual marketing plans in alignment with business growth objectives and strategy
  • Participate as member of CoreTrust/EasiBuy Leadership teams in all business planning and  monthly operating meetings
  • Grow GPO membership
  • Develop and execute go-to-market strategy, inclusive of branding and value prop, for Easibuy
  • Promote and cross-sell the entire portfolio of offerings (contracts, products and services) to support the goal of peak performance optimization and procurement savings
  • Working in a cross-functional team, partner with account management to support deeper vertical penetration with strategic accounts.
  • Work with Sales Team to Generate Leads and nurture through the funnel
  • Develop strategies and tactics to support alliances with private equity partners
  • Candidate must be an experienced and effective business copywriter as this position requires heavy focus on writing for all related deliverables. Excellent PowerPoint and presentation skills are a must. This position will interact regularly with all HealthTrust/CoreTrust businesses and service lines.

 

Responsibilities

  • Must be a quick study who can establish effective working relationships with internal subject matter experts to intimately understand their business offerings and support the following responsibilities:
  • Lead the development and execution of an annual strategic marketing plan inclusive of market research, marketing campaigns and successful advertising and public relations efforts
  • Orchestrate commercialization for segment or product launches to include all programs and activities surrounding new product/service introduction into the market, market-conditioning, market research/analytics, forecast market potential and sales goals
  • Develop and execute comprehensive go-to-market plans to support our primary business line growth, service line strategies and company goals
  • Collaborate with senior leadership, service line owners and contracting experts to write content for sales collateral, How-to-Sell documents, presentations, case studies, web content and sales training
  • Develop promotional material, email marketing campaigns and collateral resource library to support assigned business/product/services. Responsible for all digital assets, including websites.
  • Lead tradeshow and conference strategy
  • Demonstrated decision-making and problem-solving capability and able to apply to both organization and business planning
  • Analyze all aspects of assigned lines of business to proactively identify new opportunities, programs, strategies for growing the business in current and new customer segments/distribution channels
  • Ability to assess new market and/or customer segments and development of appropriate strategies and tactics to drive penetration. Conduct landscape assessments
  • Develop creative and strategic insights about customer needs through collaboration with other departments and functions within the organization as well as directly with members/customers (C-suite, PE, supplier and procurement)
  • Demonstrated success in leading market research to plan, execute and interpret primary or secondary research to generate key strategic insights, assess market potentials, etc.
  • Collect and analyze member feedback, competitive intelligence, market research and trends, and other data points associated. Transform relevant customer insights into commercial output and development and execution of key initiatives
  • Willing and able to “Roll up sleeves” and execute plans with minimal support from junior or support staff. – Must be a strategist who can tactically execute!
  • Interface between the Marketing department and initiative owners to ensure deliverables are developed and deadlines met for tradeshows, region events, collateral, email campaigns, web promotions and advertising
  • Obtain necessary Legal review of materials, as appropriate

Communications

  • Work with the PR team to identify and execute public relations efforts that support branding and messaging.
  • Identify and develop new topics and ideas to expand our thought leadership in the marketplace
  • Initiate processes for media inquiry responses and crisis communications, working closely with executive leadership to seek agreement on messaging strategy, timing and delivery
  • Develop high-visibility press releases to promote our services, joint ventures and company growth

Qualifications

Knowledge, Skills & Abilities

  • Expertise:  Sound analytical skills, with the ability to interpret, analyze and make recommendations based on trends, insights and reports Advanced ability to work with subject matter experts to grasp complex business subjects and effectively translate information via multiple marketing channels. Knowledge of marketing best practices a must.
  • Industry:  Must demonstrate an in-depth understanding of marketing, the GPO industry and supply chain.
  • Communications: Requires superior written and verbal communication skills. Presentation and communication skills must be excellent in order to build credibility and engage cross-functional teams.
  • Facilitation: Skilled at synthesizing disparate ideas/concepts and developing a mutually agreed vision. Must have a collaborative nature and proven ability to influence and play a significant role in cross-functional teams.
  • Management:  Experienced in project management, possessing a high degree of organization, attention to detail and meeting deadlines. Skilled at managing both internal customer expectations and resolving any group conflicts.
  • Decision Making: Must be able to make decisions in a complex, fast-paced business environment while balancing the needs of multiple stakeholders.
  • Results Driven: Must have attention to detail, a commitment to quality, results driven and customer focused.
  • Work Style:  Experienced working in a dynamic, fast-paced environment with various personalities across multiple levels of the organization.

Experience & Education

  • Education:  Master's degree in marketing, communications, business and/or healthcare preferred.
  • Industry:  10+ years of advanced marketing experience relevant to the assigned product/business or service.
  • Experience marketing to government or public organizations, GPO members, and/or B2B is a plus; Reverse auction platform knowledge is desired.
  • Candidate must show a portfolio of related work which demonstrates proficiency in the development of annual business and strategic plans, training plans, sales collateral and presentations.
  • Required: Extremely Proficient in Microsoft Word, PowerPoint, Outlook and Excel.
  • Experience with HubSpot a plus
  • Candidate must demonstrate ability to effectively communicate and advanced proficiency in writing is required.

We are a subsidiary of HCA Healthcare, a comprehensive healthcare network where 280,000 people across more than 2,000 care facilities are all committed to creating a positive impact every day. It's an organization that exists to give people healthier tomorrows. HCA Healthcare has been continually named a World's Most Ethical Company by Ethisphere since 2010.

We are a family 280,000 strong! Our Talent Acquisition team is reviewing applications immediately for our Account Manager opening.  Highly qualified candidates will be promptly contacted for interviews. Submit your resume today to join our community of caring!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Notice

Our Company's recruiters are here to help unlock the next possibility within your career and we take your candidate experience very seriously. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card or bank information, etc.) from you via email. The recruiters will not email you from a public webmail client like Gmail or Yahoo Mail. If you feel suspicious of a job posting or job-related email, let us know by clicking here.

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