Qualtrics Job - 42656845 | CareerArc
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Company: Qualtrics
Location: Singapore, Singapore
Career Level: Mid-Senior Level
Industries: Technology, Software, IT, Electronics

Description

The Qualtrics XM Platform™ is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can't imagine living without.


Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.


We believe every interaction is an opportunity. Are we yours?

The Qualtrics XM Platform™ is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can't imagine living without.

Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.

We believe every interaction is an opportunity. Are we yours?

Position Description

We require an exceptional Field Marketing Manager to help drive our business growth in SEA and Greater China. This person will be working with our sales teams across Singapore, Thailand, Greater China, Indonesia, Vietnam, Philippines and Malaysia (SEA and GC). 

The Field Marketing Manager will be a regional marketing leader, and needs to be an all-rounder marketer with a strategic mindset who ideally has expertise in some of the following areas: running local events,  account-based marketing (ABM) programmes, campaigns, and partner marketing, which generate quality leads and pipeline for the sales team. Reporting to the Head of Field and ABM - they will need to run multiple programs, while building a great marketing strategy for the region. 

Primary Responsibilities

  • Work closely with senior stakeholders including the regional sales leader, country sales leaders, sales team managers, and the APJ marketing team to build the field marketing strategy and campaigns
  • Take overall responsibility for SEA and GC  marketing strategy including owning Enterprise, Government and Commercial marketing sourced and influenced revenue and pipeline numbers
  • Develop close relationships and collaborate with account executives across the sales and sales development organization that help drive business impact and net-new pipeline 
  • Work with the ABM team to grow and develop upon our world-class ABM program in a scalable manner - deploying local account-specific campaigns 
  • Partner with the APJ events lead and our solution strategists to deliver local language webinars and events - often in conjunction with customer speakers - working across annual flagship events to smaller local workshops, roundtables and account specific events (both 3rd party and Qualtrics led)
  • Work closely with local customer success teams to help expand our local customers into new product lines (developing user groups and sourcing customer speakers for Qualtrics events). 
  • Develop local content including customer stories, sales materials presentations and thought leadership.
  • Lead the SAP Marketing relationship and collaborate with a partner marketing manager and our ecosystem team to run joint activities with local focus partners 
  • Work well with the rest of the APJ marketing team. This currently consists of digital, content, operations, events and campaigns marketing managers in Australia, Japan, India and South Korea
  • Manage the regional field marketing budget and local vendor relationships 

Minimum Qualifications

  • Must have 8+ years of hands-on experience in a marketing or agency role with a proven track record of commercial results or as a field marketing manager, with ownership of a country marketing number 
  • Bachelor's degree in marketing, communications or equivalent
  • Strong understanding of demand generation and revenue attribution
  • Passion for building campaigns and pipeline
  • Experience working on account-based marketing programs
  • Proven track record delivering under a tight deadline
  • Senior stakeholder management experience in a large organization
  • Fluent in English.  Other languages - chinese, thai, bahasa a plus

Preferred Qualifications

  • Worked for a B2B SaaS software company or a large agency
  • Experience with marketing technologies - e.g. marketo, six sense 
  • History of working with sales teams and customer success teams


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