Too many companies point to their careers page and say, “See? We’ve got employer branding covered.” Spoiler: you don’t.
Alexa Nizam
A full-funnel strategy means you’re not just showing up with job ads when you’re desperate.
If you’re trying to scale quickly, sticking with business-as-usual can mean missing out on candidates.
Think employer branding doesn't matter until you post a job? Think again.
Without the right data, it’s easy to feel like you’re flying blind.
Consistency doesn’t require perfection, but you do have to keep showing up week after week, post after post.
Now is the time to figure out where AI tools fit into your strategy—and where they don’t.
Examples of how to craft more effective job posts
Building a strong employer brand on social media takes more than just posting job listings and calling it a day.
In 2025, the talent hunt begins on social media, not the job boards.