How Inspire Brands drives talent to their global restaurant brands with CareerArc

"CareerArc is one of the top sources of traffic to our career sites."

When global, multi-brand restaurant company Inspire Brands—home to brands like Arby’s, Dunkin’ Donuts, Baskin-Robbins, Sonic Drive-In, and more—started looking for a social recruiting solution, they knew they needed a competitive and agile social media recruiting platform to match their talent acquisition needs. So they turned to CareerArc.

We recently sat down with Brian Haukoos, Senior Director of Talent Acquisition at Inspire Brands, and Kristen Ferguson, Senior Manager of Employer Brand and Recruitment Marketing at Inspire Brands, to talk about their experience with CareerArc.
Here’s their story.

Novipax social recruiting job posts using CareerArc's social recruiting platform

How CareerArc became one of the top sources of traffic to Inspire Brands’ career sites

Back in 2019, our digital recruitment marketing strategy was lacking a critical component: social media. So we partnered with CareerArc to help us fill that gap. Our partnership with CareerArc has really allowed us to step into the social recruiting space in a meaningful way and it’s been a very easy lift for us.

Having an automated way to post each of the jobs that we have on our career sites has been invaluable. We have seven career sites (soon to be eight) across all of our brands, so for us to do that in any kind of manual way simply wouldn’t be feasible (hence our prior lack of social recruiting presence). Having those jobs automatically post from our career site to Facebook and Twitter has been huge. The job map has been incredibly helpful as well, as it provides another way candidates can find their preferred restaurant location and apply, and it generates a lot of apply clicks. CareerArc is one of the top sources of traffic to our career sites, so it certainly has been a fantastic solution for us from a recruitment marketing perspective.

From an employer brand standpoint, the content calendar has helped us schedule posts to go out through our social channels. This allows us to bolster our employer brand and support not only our company-owned locations, but also our franchisees as well.

Our partnership with CareerArc has been great for us and for our brands. And our CareerArc team, both our integration team as well as our customer success team, have truly been outstanding. They are knowledgeable, responsive, helpful—and I feel like that’s not always the case with every vendor partner. So I’d like to give a shout out to our CareerArc team because they are fantastic!

KRISTEN FERGUSON SR. MANAGER, EMPLOYER BRAND & RECRUITMENT MARKETING
INSPIRE BRANDS

CareerArc is one of the top sources of traffic to our career sites.

KRISTEN FERGUSON SR. MANAGER, EMPLOYER BRAND & RECRUITMENT MARKETING
INSPIRE BRANDS

How Inspire Brands’ partnership with CareerArc is unlike virtually any other platform they’ve implemented

We have brought on a number of different vendors here over the last couple of years, implemented a lot of new technology, launched a lot of different pilots. The absolute ease and speed with which we were able to activate CareerArc was amazing. It was unlike virtually any other platform that we had implemented. We’re a lean operation, like many other recruitment teams, and to be able to do that without a huge lift on our end was a big win for us and for the business.

To have additional eyes on our franchisees’ open jobs and drive additional candidate flow to them has been a home run. This is something that would not be possible for most of our franchisees to do all on their own, so to have that seamless integration with CareerArc as a part of being with Inspire Brands is a huge boost for us and for them.

BRIAN HAUKOOS, SENIOR DIRECTOR OF TALENT ACQUISITION
INSPIRE BRANDS

The absolute ease and speed with which we were able to activate CareerArc was amazing. It was unlike virtually any other platform that we had implemented.”

BRIAN HAUKOOS, SENIOR DIRECTOR OF TALENT ACQUISITION
INSPIRE BRANDS

You could be next

Inspire Brands is far from the only one. We’ve helped countless companies, big and small, from all types of industries turn their social media presence into a recruiting machine so they can find more talent, reach higher quality candidates, and grow their employer brand with minimal effort.

Curious how we can help you? Just click here to check out a demo of CareerArc today.

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