Penske Truck Leasing Job - 45980254 | CareerArc
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Company: Penske Truck Leasing
Location: Reading, PA
Career Level: Mid-Senior Level
Industries: Transportation, Logistics, Trucking



The Employer Brand Manager at the direction of employer brand leadership will help lead and execute all aspects of recruitment marketing, digital advertising, social media marketing, and marketing materials that support the business and positions Penske as a choice employer. If you are an individual with a passion for employer brand and recruitment marketing who wants to be a part of a talented EB team, this is the role for you.

The Employer Brand Manager position will help lead the employer brand team by providing SME guidance and expertise around employer brand and recruitment marketing, as well as PTL/PL staffing process and technologies. This role will have direct coaching and supervision responsibilities over the employer brand team, including the delegation of work, prioritization, and alignment with the brand.

Qualified candidates for this role will have at least 5 years of employer brand and recruitment marketing experience in a large, high-volume, multi-site employer. Preferred candidates will have previous experience leading social media, working media partners with multi-media, and demonstrated project management skills. The ability to actively listen and influence direct reports, peers, and leaders is essential to success in this role.


  • Manage recruiting partnerships including recruitment advertising agency relations, job board partnerships, and contracts.  Negotiate rates and facilitate media buying with recruiting partners.
  • Integrate media efforts with talent acquisition technology to automate lead/source tracking. Create source tags and UTM links.
  • Ideal candidates have experience managing website content and working with Google analytics to help create and assess multi-media programs. Partner with Marketing to track Google Analytics and site traffic reporting.
  • Directly collaborate with Penske’s marketing team for the ongoing review and development of content and creative design for recruitment advertising developed to specifically target the proper target audience for open positions. Assure consistency of employment brand across all channels. 
  • Plans, establishes and oversees the company's social media presence on Twitter, Facebook, LinkedIn, Instagram, YouTube and the company's blog. Developing creative ways to draw prospective employees to the company's website and identifying new recruitment opportunities through social media.
  • Develop content that illustrates our life at work (for example, blog posts, videos and infographics)
  • Oversee, monitor, and track activities around industry partnership programs and initiatives. Including events and room branding.
  • Candidate experience and company digital reputation monitoring
  • Maintains various reports and understands media metrics. Makes media adjustments and recommendations
  • Be a champion of diversity and ensure it is reflected and promoted in all marketing efforts. Participate in diversity programs and projects.
  • Coach and develop direct reports. Oversee all necessary team management activities including associate relations, expense report management, eTime, training and company program compliance, and overall direct report engagement.
  • Maintain and ongoing awareness of industry and marketing trends and insights and consistently research innovative marketing channels/ideas that allow us to innovate and advance our work
  • Ability to work in dynamic, fast paced environment, and keep up with a high volume of activity
  • Willingness to travel as necessary up to 20%, work the required schedule, work at the specific location required, complete Penske employment application, submit to a background investigation (to include past employment, education, and criminal history) and drug screening are required
  • Additional assignments and tasks as assigned by the employer brand director


  • Bachelor’s degree in Marketing, Communications, HR, or related field required
  • At least 5-7 years of employer brand and recruitment marketing experience required
  • 2-4 years of previous management of direct reports highly preferred
  • Prior Talent Acquisition/Recruiting experience preferred
  • Previous project management experience required
  • Experience leading digital media strategy and other recruitment marketing programs
  • Experience understanding and communicating ROI, KPIs, and Reporting
  • Experience creating and leading training and/or presentations
  • In-depth knowledge and understanding of social media platforms and paid marketing
  • Ability to negotiate and manage media partners and vendors
  • Strong written and verbal communication skills needed
  • Must enjoy working on a variety of projects simultaneously with a hands-on work ethic
  • Strong analytical and reporting skills
  • Regular, predictable, full attendance is an essential function of the job



  • The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • The associate must regularly lift and /or move up to twenty-five pounds, frequently lift and/or move up to fifty pounds.
  • Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus.
  • While performing the duties of this Job, the associate is regularly required to stand; walk; sit and talk or hear. The associate is frequently required to use hands to finger, handle, or feel and reach with hands and arms.

Penske is an Equal Opportunity Employer.

Penske Transportation Solutions is the umbrella brand for Penske Truck Leasing, Penske Logistics, Epes Transport Systems, Penske Vehicle Services, and related businesses. Our businesses provide innovative transportation, supply chain and technology solutions to keep the world moving forward. Visit to learn more.


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