Job Posting Details
Payroll Title: Marketing Specialist 2
Job Code: 7551
Job Open Date: 07/21/2021
Primary Consideration Date for Open Until Filled: 08/04/2021
Department Code-Name: ALEC-Arts & Lectures Office
Percentage of Time: 100%
Collective Bargaining Unit (CBU): 99 - Non-Represented(PPSM)
Grade Type/Grade: PSS /19
FLSA Exemption Status: Non-Exempt
Work Location: Bldg. 402 & 110 Castilian Dr, Remote during Covid-19
Pay Rate/Range: $24.62 - $26.92/hr.
Days/Hours: M-F, approximately 8 am - 5 pm, occasional evening and weekend hours for events.
Department Marketing Statement
UCSB Arts & Lectures is a large, robust, complex, primarily self-supporting, non-academic unit that supports the academic mission of the university. A&L is the largest presenting organization between Los Angeles and San Francisco, and is one of the most visible, public-facing departments at UCSB. Through more than 150 events annually, A&L partners with faculty and academic departments, community organizations and leaders, university administrators, philanthropists and funders to create opportunities that integrate with and complement university curricula and create community connections. The Marketing department is responsible for generating more than $2.5 million dollars in revenue annually for the organization's $10 million plus budget. #LI-KA1
Brief Summary of Job Duties
Reporting to UCSB Arts & Lectures' Associate Director, the Marketing Specialist provides a broad range of marketing and event functions in support of Arts & Lectures. Responsibilities include general marketing, graphic design, logistical planning, preparatory work and staffing private and public events. This position supports the marketing team's implementation of innovative multi-channel marketing strategies for its individual performances, films, lectures and special events.
The Marketing department is responsible for generating more than $2.5 million dollars in revenue annually for the organization's $10 million plus budget. Using independent judgment and maintaining a superior level of professionalism and initiative, provides direct analytical and administrative support to A&L's Marketing Team. Discretion and superior judgment required; this position serves as a direct conduit to public messaging and external communications. Platforms include print and electronic media, email communications, social media, direct mail and direct communication with patrons, donors, and University VIPs. Provides general support for Marketing in the areas of graphics (flyers, inserts, emails, ads, web banners, sliders, video/gifs, event invitations); e-marketing/e-newsletter content creation (i.e. general marketing, event time reminders, invitations and follow-ups); website and mobile application updates (event copy, sponsors, education/class requirements and general updates); list management for e-marketing and direct mail marketing and solicitations; social media content creation; reporting on sales, analysis and comparisons; distribution of flyers and brochure/calendar deliveries (non USPS) on and off campus; online calendar management; advertising insertions and promotional copy (digital, print, radio); distribution of marketing assets to associated partners; research and promotions with campus departments; compiling campus (D-List, U-mail) communications. Liaises with artist and speaker agents and managers to compile content for program books and ensures accuracy of content in A&L materials. Researches, solicits and secures program advertising. Researches and secures copyright and other legal clearances for publications. Manages marketing archives and assets (brochures, programs, graphics, etc.).Minimum Requirements
-Education: Bachelor's degree in related area and/or equivalent experience and training
-Experience with video editing, image editing and graphic design, copywriting, copyediting, archiving, email marketing, social media marketing and CRM databases
-Adobe InDesign and Photoshop, Premiere Pro -Basic knowledge of marketing principles, concepts, techniques and applications relevant to the promotion of public events and arts presenting
-Basic analytical and research skills and aptitude to increase or expand in this area
-Excellent professional writing and communication skills
-Ability to work under multiple deadlines and handle competing priorities adeptly
-Highly developed organizational and information management skills
Special Conditions of Employment
- Satisfactory criminal history background check.
- UCSB is a Tobacco-Free environment.
- Ability and willingness to work occasional evenings/nights and weekend hours
For full consideration, please include a resume and a cover letter as part of your application.Job Functions/Percentage of Time/Duties
Marketing Administrative Support and Analysis - 50%
-Tracks metrics, analyzes and researches market trends to develop cohesive marketing and communication strategies that generate ticket sales and directly impact the organizational bottom line
-Creates complex database queries and manages records to develop targeted marketing campaigns that are cost effective
-Forms partnerships and creates promotional opportunities with campus and community organizations and the media that foster financial and in-kind sponsorships and group sale opportunities
-Tracks and reports on ROI of marketing campaigns; compiles regular reports from Tessitura, Google Analytics, Wordfly and a variety of social media platforms and disseminates to managers and stakeholders as needed
-Manages third party calendars and event listings
-Maintains schedules and calendars for marketing projects and initiatives
-Drafts correspondence and provides administrative support to senior marketing staff
-Analyzes, tracks, and enters expenses for record-keeping, ensuring accuracy and completeness
-Reviews and extracts relevant ticketing and marketing details from artist contracts, offers and riders
-Attends A&L events, provides event support and plans ancillary events
-Maintains contact records and distribution lists for partners, vendors and press contacts
-Distributes promotional materials to vendors, partners and the media; oversees student employees and independent contractors to ensure proper distribution on campus and in the community; reviews and upgrades distribution routes and specialized direct mail lists
-Reviews website, mobile application and other communication platforms for consistency and manages updates to ensure messaging is current and accurate
Content Creation and Graphic Design - 20%
-Applies A&L's style guide, proofs materials and supports brand management
-Uses independent judgment to adapt the aesthetic determined by the Senior Designer to create digital and print collateral that aligns with the graphic identity and branding of Arts & Lectures. Requires a highly functional understanding of Adobe Creative Suite. Researches and formats images for production and determines appropriate credits that meet artist contract.
-Creates and adapts content for social media, e-marketing campaigns, radio advertisements and various other marketing materials.
-Coordinates event photography/videography
Digital Media Strategy - 15%
-Supports the strategy and implementation, monitoring and analysis of digital marketing campaigns
-Manages social media and e-marketing schedules, campaigns and accounts
-Analyzes and reports on digital campaign ROI, researches trends and makes recommendations to Marketing Team
Program Tracking and Archiving - 15%
-Compiles, formats and edits program book content for more than 100 events annually
-Manages communications with artists and agencies, ensures all published marketing materials meet contractual requirements. Carefully proofreads all marketing materials to ensure factual and grammatical accuracy
-Tracks and generates program ad sales, oversees invoicing
-Organizes and maintains marketing, media and publicity archives
The University of California is vigilantly monitoring and acting in accordance with all applicable public health directives related to COVID-19. As a condition of employment, you will be required to comply with the University of California SARS-CoV-2 (COVID-19) Vaccination Program Policy. All Covered Individuals* under the policy must provide proof of Full Vaccination or submit a request for Exception (based on Medical Exemption, Disability, and/or Religious Objection) or Deferral (based on pregnancy) no later than the applicable deadline. For new University of California employees, the applicable deadline is eight weeks after their first date of employment.
For more information, please visit:
UC Santa Barbara COVID-19 Information https://www.ucsb.edu/COVID-19-information
UC SARS-CoV-2 (COVID -19) Vaccination Program Policy https://policy.ucop.edu/doc/5000695/SARS-CoV-2_Covid-19
* Covered Individuals: A Covered Individual includes anyone designated as Personnel, Students, or Trainees under this Policy who physically access a University Facility or Program in connection with their employment, appointment, or education/training. A person accessing a Healthcare Location as a patient, or an art, athletics, entertainment, or other publicly accessible venue at a Location as a member of the public, is not a Covered Individual.
Equal Opportunity/Affirmative Action Statement
The University of California is an Equal Opportunity/Affirmative Action Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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