Automating Authenticity: Building your employer brand on social media
An effective social recruiting strategy is more than just posting job listings and calling it a day. Social media is a powerful tool for shaping and sharing your employer brand—consider it today’s billboard for active and passive candidates.
Candidates want social proof. 75% of candidates consider an employer’s brand before applying for a job, and they rank social media as a top resource for researching company culture and reputation.
The truth is content is king and authenticity is queen when it comes to attracting and engaging talent on social media. It doesn’t have to be complex. There are lots of things you can do, including:
- Highlighting your company culture
- Featuring employees
- Posting about your perks
The good news is that you don’t have to do all of this manually—it’s 2025 and automation is here to help.
- It takes too much time to do social recruiting right
- Marketing typically owns company accounts
- And, for smaller companies, only big companies with large followings can benefit from a social recruiting program
Well, we’re here to tell you that automation can help you overcome all of those obstacles.
Automated Social Recruiting + Your Employer Brand
Recruitment marketing content creation
The thought of creating content for social media can be intimidating if you aren’t an expert. Do you want to know a secret? You don’t have to reinvent the wheel!
You likely have TONS of content available on your careers site and within internal docs already. There is no need to reinvent the wheel here–it just needs to be adjusted for a social audience.
There are tons of tools out there that can help you turn those authentic resources into captions and graphics with minimal effort.
Distributing employment content on social
Posting to multiple platforms—like LinkedIn, X, Facebook, and Instagram—can be daunting if you don’t have a dedicated resource. Plus, trying to get your recruiters and employees to manually post can be like pulling teeth.
Again, there are tons of tools out there that can help you automate all of this. And, yes, that includes automating posts to your recruiter and employee profiles!
Psst… a lot of companies are already doing all of this with HireSocial by CareerArc.
The social recruiting platform designed to elevate candidate sourcing.
HireSocial empowers employers to connect with talent organically through automated social recruiting, simplifying the process of reaching, engaging, and converting active and passive candidates on social media.
