Retail recruiting has never been more challenging, but social media brings opportunity
With the extremes of the pandemic, seasonal hiring surges, rampant and high turnover, and fierce competition for skilled labor across all levels of the organization, retail talent acquisition teams must continually adapt to keep their businesses on track.
Social recruiting can help you keep pace with your high-volume hiring needs while keeping your employer brand front and center, ensuring you are top of mind for active as well as passive job seekers. Your next job candidate can likely be your current customer, and vice versa. That likelihood has never been higher than today when social media content consumption, posting, and online purchases have spiked during the pandemic. This is true for both consumers and job seekers: over 60% of job seekers increased their social media usage in 2020, nearly half of whom increased it by at least an hour a day.
At a moment when buyer and job seeker attention has increasingly turned to social media, retail brands can’t afford to leave good candidates, and potential customers, on the table. But how do you drive more potential hires and sales to your door without driving costs, or your recruiting team, up the wall? Luckily, we have the answer—and yes, it’s a bit like magic.
Retailers that use professional social networks to hire talent
Retailers who say developing a meaningful social content strategy is their biggest pain point
Increase in social media referral traffic to online stores in the last two years
Source: Eploy, Blazon, The Social Element
Social recruiting helps retail talent acquisition teams find the talent you need quickly
CareerArc is the only social recruiting platform built specifically for talent acquisition, helping you overcome the challenges of finding enough of the right talent, whether you’re navigating changing demand due to the pandemic, managing seasonal surges, opening new stores, or trying to fill your always-open roles. With years of experience helping retailers find talent, including during the challenges of Covid, our award-winning client success team is here to help you build solid social recruiting strategies and support you every step of the way.
Get more applicants faster to meet your changing hiring needs
Find candidates for your high-volume and always-open staffing needs as well as store openings and other hiring surges by keeping your jobs and employer brand content in front of top talent where they are – social media. Use social recruiting to turn like-minded fans and followers into applicants who are motivated to work for you.
Stand out from the competition with a strong brand
Employer brand matters, especially when you’re up against competition within and outside the industry. Connect with candidates through groundbreaking tools that showcase your employer brand consistently and frequently, create meaningful brand engagement and affinity, and keep your open jobs top of mind.
Power social recruiting for multiple brands and locations
Recruit for multiple retail brands, corporate headquarters, stores, or other locations. CareerArc’s social recruiting platform enables you to manage customized, branded social posts and job maps for each location all in one platform so you can easily find and encourage engagement with the local candidates you need, when and where you need them.
CareerArc helps us spread our social media message branding at a quick, efficient, and organized pace.