Social recruiting for transportation + logistics

Hire transportation and logistics talent faster on the social networks they access on-the-go

Social recruiting puts transportation brands in front of more qualified candidates by meeting them on the devices and sites they use every day.

Examples of social recruiting posts from CareerArc transportation and logistics clients

You’re facing a workforce shortage and tough talent competition from all directions

While the transportation and logistics industry sustained some impact from the pandemic, data revealed that the workforce shortage it had wrestled with for years remained mainly intact. For example, by the third quarter of 2020 there were an estimated 80,000 fewer available truck drivers compared to the year prior and turnover for large carriers reached 92%—a rate only slightly lower than the previous year. The sector’s aging workforce population only continues to widen that gap and the competition to attract and retain drivers, both within and outside the freight transport industry, has raised wages and cost-per-hire to new heights each year.

Recruiting and retaining qualified transportation and logistics talent has never been tougher, which is why many turn to social recruiting to gain competitive advantage and meet candidates where they are.

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Number of new drivers the industry will need to hire by 2024


Truck driver turnover rate at large carriers in Q3 of 2020


Shortage of available drivers in 2020 compared to 2019

Social recruiting helps transportation and logistics talent acquisition teams find great talent faster and more effectively

CareerArc is the only social recruiting platform built to achieve the reach and scale you need to hire the best transportation talent on social media. Beat the competition by showcasing your employer brand on the top social sites that trucking and transportation candidates visit most and drive more engaged applicants to your door. CareerArc offers the most advanced social recruiting solution on the market and an award-winning client success team to strategize and support you at each step to get you the skilled talent you deserve.

of truck drivers use social media

Get more applicants faster to meet your constant hiring needs

Hiring amid a talent shortage, you need to start recruiting long before the next req is opened. That’s why more transport employers are turning to CareerArc’s award-winning social recruiting solution and strategic service to help build a magnetic employer brand that constantly adds more applicants to their talent pipeline. Fill your always-open reqs with an always-on hiring approach powered by a social recruiting solution and strategy that works.

Make your employer brand a standout

Employer brand matters, especially when you’re competing for skilled candidates within and outside your own industry. Social recruiting gives you the edge you need to communicate your brand more effectively and more often where your candidates frequent most. Through groundbreaking tech and client support, CareerArc ensures your message stays on-brand and maximizes its reach on social media to build brand affinity and keep your jobs top of mind.

Meet on-the-go talent where they spend time

Get your employer brand in front of the candidates you need on the mobile devices and sites they rely on most. CareerArc’s social recruiting platform allows you to manage customized, branded social posts and job maps for openings across each location while ensuring your posts are geo-tagged, keyword-rich, and hashtag-optimized to meet candidates where they live, online and in real life (or IRL as we say on social). And don’t worry—we also speak social so you don’t have to.

UPS logo
Penske logo
Yusen Logistics logo
Phillips 66 logo

Innovative, time-saving features that help you transform your social media presence into a strategic source of hire

CareerArc social recruiting platform

Auto-sync social posts with your ATS job inventory

Leverage magic posts to intelligently match content, images, and hashtags to jobs and publish social-optimized posts

Showcase your brand with multi-post, jobs-integrated employer brand campaigns

Automate publishing to corporate, recruiter, and employee profiles on Facebook, LinkedIn, and Twitter

Create attention-grabbing graphics with our simple visual editor, no design skills required

Get handy post templates and recommendations based on best practices

Put your brand on the map with interactive job maps for multiple locations and/or brands

Add content directly from integrated daily work tools like Google Drive, Dropbox, OneDrive, and more

Measure the impact of social on recruiting outcomes with analytics and a social recruiting score

See how transportation + logistics recruiters are finding talent on social media
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