2026 Edition

The social recruiting playbook:
A practical guide to showing up authentically where candidates scroll

2026 Social Recruiting Playbook promotional image featuring a guide for social media hiring and candidate engagement on Instagram, Facebook, and X.

Download the playbook

What’s inside?

Why social matters

Organic social is table stakes for teams looking to reduce hiring costs while maximizing passive candidate visibility.

What to post

Attracting the right talent with candidate-centered job posts, employer brand storytelling, and employee advocacy.

How to scale

Automation and AI that helps expand your reach—without losing the human touch that keeps hiring authentic.

Getting buy-in

The metrics that prove ROI to your leadership team, plus how to align with marketing if they push back.

Trusted by hiring teams who turn social media into a reliable talent attraction engine

CareerArc client logos, featuring some of our most recognizable clients such as Ulta, Inspire, Mastercard, and many more.

Trusted by hiring teams who turn social media into a reliable talent attraction engine

In 2025 HireSocial…

Powered over 1.4 million posts across 300+ employers’ social media channels.

Brand + advocacy publishing

7,123

PROFILES

AI + automation efficiency

230,159

HOURS SAVED

Job + career site visibility

4,201,294

CLICKS

See HireSocial in action!

HireSocial by CareerArc is the only platform built for employers to maximize their jobseeker visibility on social media—with minimal effort and no expertise.

Watch a quick 90-second preview of HireSocial.

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2026 Edition

The social recruiting playbook: A practical guide to showing up authentically where candidates scroll

Watch a quick 90-second preview of HireSocial.

The social recruiting playbook:
A practical guide to showing up authentically where candidates scroll