Social media is traditionally a marketing channel for driving sales—but today, it’s just as essential for reaching jobseekers and powering modern candidate sourcing.
Reach passive jobseekers.
30% of candidates are actively looking for jobs—the rest are waiting to be wowed. We put your jobs where job boards can’t reach, making you visible to the 70% you’re missing.
Attract quality candidates.
82% of candidates consider employer brand and reputation before applying. We put your employer brand front and center to attract quality candidates faster.
Drive applicant traffic.
Better reach means more eyes on your jobs. We make it easy for candidates to discover and apply to your openings—with minimal lift for you and your team.
Fill your talent pipeline.
Promoting jobs drives short-term goals—but what about long-term? We keep you visible even when you’re not hiring, so you can build a pipeline of culture-fit candidates.
I’m sorry… did you say brand? That’s marketing’s job.
Yes, we said employer brand. One company, two distinct brands. It’s not either/or—both live together, each with its own purpose.
| Features | Employer Brand | Consumer Brand |
|---|---|---|
| Audience | Candidates | Customers |
| Goals | Reach more candidates to increase visibility and drive more applicant traffic. | Reach more potential customers to increase brand awareness and drive demand. |
| How HireSocial posts stay marketing compliant |
Captions are generated from your job listings and career
site content, ensuring they reflect your brand voice with every post.
Images are generated using your brand colors and logos. You can upload your own marketing-approved images and videos to the media library to use in addition to, or instead of, HireSocial’s branded graphics. |
HireSocial is built specifically for hiring teams. That said, we could also pull content from your entire website to generate marketing posts, if you’re interested. |
Ok, so HireSocial posts are brand-compliant. Marketing still doesn’t have room in our social calendar to post hiring content.
HireSocial publishing is designed to complement, not conflict with, your marketing posts. Let’s break down where we post and how we see customers implement their publishing strategy.
| Profile Type | Platforms | How our customers use it |
|---|---|---|
| Company/Corporate accounts | LinkedIn, X, Facebook, Instagram |
Free rein. When customers can use one or multiple channels without restriction—likely because marketing doesn’t use them.
Limited. Marketing is likely using some or all of these channels. Some marketing teams allow one post per week from their talent teams, while others share one monthly post highlighting all open jobs. Not at all. Some teams have way too much marketing content to post, leaving no room for talent content. That’s ok: HireSocial publishes to recruiter and employee profiles, and some customers even create career-specific social media profiles for their hiring brand. |
| Recruiter accounts | ATS listings from recruiters automatically sync with HireSocial, so only their jobs go live. They choose how often to post, making it easy to avoid overlapping if they are already sharing marketing content. | |
| Employee accounts |
Employees share jobs and employer brand content. Similarly to recruiters, they choose how often to post, making it easy to avoid overlapping if they are already sharing marketing content.
Every team is different. Employee accounts can include just your talent acquisition team and hiring managers, or everyone in your organization. It’s completely up to you who you invite to participate! |
How is HireSocial different than the social media tool marketing already uses?
HireSocial vs. marketing-first social media tools
| Features | Marketing-first social tools | HireSocial |
|---|---|---|
| Built for hiring teams | ✕ | ✔HireSocial is the only social platform built for candidate sourcing. |
| ATS Integration | ✕ | ✔We integrate with 80+ applicant tracking systems. |
| Autogenerated job posts | ✕ | ✔Posts are generated for all of your open reqs—at scale. |
| Recruiter-specific posts | ✕ | ✔Recruiters’ open jobs post automatically to their feeds. |
| Employee advocacy on autopilot | ✕ | ✔Advocates select frequency once, and never need to log in again. |
| Recruitment-focused analytics | ✕ | ✔Clear metrics for hiring posts separate from marketing results. |
| Pay-per-seat pricing | ✔ | ✕No nickel-and-diming. Your organic reach should be unlimited. |
Frequently Asked Questions
Can my talent team skip employer brand posts and only focus on jobs?
While we don’t recommend skipping employer brand posts—it will cost you later—you absolutely can just focus on jobs. Some HireSocial customers start by getting their jobs up and running to maximize applicant traffic to immediate openings, then add employer brand content as they expand their program to maintain visibility and support a long-term, proactive hiring strategy.
I only want my talent team to post marketing-created images. Is that possible?
You bet! Many HireSocial customers have strict marketing guidelines, too—including only posting marketing-created assets. You can turn off autogenerated branded graphics, so only the images and videos you upload to the media library appear as post options.
Can we skip company profiles and only post on recruiter and employee profiles?
Absolutely! A lot of HireSocial customers choose to post only on recruiter and employee profiles. In fact, connecting just five recruiter or employee profiles drives 1.8x more job clicks on average.