Get smart(er) about social recruiting
2022 Social Recruiting CPC + ROI Benchmark Study
We analyzed 33 million social recruiting job views/clicks and nearly 10 million apply-clicks in 2021 and found that the average social media recruiting CPC in 2021 was $0.35 as compared to a CPC of $1.10 for job ads. Download this report to learn:
- Social media recruiting CPCs as compared to job ad CPCs by industry
- Time and cost savings by industry
- Usage increase in recruiter, hiring manager, and employee ambassadors
- Changes in employer brand content and publishing
2021 Future of Recruiting Study
We surveyed 1,156 people and learned that talent are on the move: over 60% of full-time employees are seeking new jobs in 2021. Download this report and view the webinar recording to learn what they’re looking for and where, what hiring professionals are doing to reach them now, and how you can be first to the best talent.
Advice and inspiration to give your social media recruiting program a jolt
How effective are your social media recruiting efforts? Take CareerArc’s five-minute online social recruiting scorecard quiz for an assessment of your program. Get instant results and tips to improve your social media recruiting results.
Let’s face it we could all use some recruiting inspo right now. Looking for different ways to spice up your social recruiting game to show candidates you’re the company to work for? Check out this social media recruiting lookbook!
Crafting effective social media captions—captions that engage, delight, and communicate—comes down to just a handful of key practices. Master them, and you’ll be knocking out those social media captions in no time.
Run through this checklist to make sure you’re using your hashtags right. ‘Cuz optimized hashtags make sure your posts get seen by the right candidates, while poor hashtag usage is kinda like, well, screaming into an empty void.
Case studies
Read how other talent acquisition and employer brand leaders have found success with social media recruitment
“CareerArc is one of our top sources of applicants and hires, and lowest cost for applicants and hires as well. It’s something that I’m able to rely on and it’s not complicated.”
“[Before CareerArc] I had a person spend hours and hours a day picking which jobs to tweet in which markets, figuring out hashtags, trying to find the right picture. And having CareerArc do that for us—significant savings to our company.”
“Let’s face it—social media is where it’s at, right? CareerArc helps us spread our social media message branding at a quick, efficient, and organized pace.”
“Whereas many are losing candidate pool, we have not only maintained but increased our volume of candidate applications due to the consistent social media visibility provided by CareerArc.”
We’re always writing about the latest and the greatest in social recruiting and employer brand
