Social recruiting for employer branding
Your Employer Brand. On Autopilot.
Candidates today want more than just a job, so you need to stand out like the top employer you are. HireSocial makes it happen—automatically.
Used by employers who know a thing or two about attracting top talent
Used by employers who know a thing or two about attracting top talent
Creating content takes too long.
Crafting social media posts that make your employer brand shine is a massive undertaking—which is why you end up sharing uninspired job posts that leave candidates wanting more.
Manually posting is painfully slow.
A magnetic employer brand presence requires consistent publishing—powered authentically by your people. But with full plates, who has time to post on social media? The result: limited reach.
Your recruiters are way too busy.
Proving the ROI of your employer brand is a challenge. Mix that with trying to measure the impact of social media across multiple platforms, and you have a recipe for inaction.
Employer branding that’s seen—not scrolled past.
From culture highlights to employee stories, HireSocial gives your employer brand the spotlight it deserves—leaving candidates with a lasting impression.
AI-powered employer brand posts
HireSocial syncs with your existing job and employer brand content to create hundreds of branded social media posts complete with captions, visuals, and links to your job listings or career site—no marketing support needed.
Automated employer brand visibility
Your company profiles serve as your employer brand billboard, giving candidates a central place to learn about your culture. Employee profiles offer an authentic, human touch that builds candidate trust—they only need to select their publishing frequency.
Employer brand ROI
HireSocial measures performance across every post, showing you which stories resonate with candidates so you can double down on what builds authentic connections—and prove to leadership that your employer brand delivers results.
“We’re getting top talent coming through an easy click of a button with HireSocial by CareerArc. Two of the biggest areas we’re taking advantage of is the employer branding and the analytics. HireSocial’s employer brand capability just came to the rescue and it’s been fantastic.”
Jena Vonderhaar
Administrator, Talent Acquisition
BCD Meetings & Events
“I’ve brought HireSocial by CareerArc with me to three different organizations, and while the hiring challenges have differed at each company, the results have been the same—stellar service and technology that prove their unrivaled leadership in social recruiting.”
Robyn Jordan
Managing Director, Employee Experience
DriveTime
“With HireSocial by CareerArc, we are seeing more qualified healthcare candidates, with the right credentials, from the right location, looking for the right type of jobs. Our quality of hire, time to hire, and cost per hire all improved thanks to CareerArc’s solution and service.”
Jennifer Spry
Manager of Talent Acquisition
VON Canada
Frequently Asked Questions
How does HireSocial help me highlight employer brand DEI initiatives?
HireSocial makes it easy to showcase your DEI efforts—whether you have a dedicated DEI career page, offline resources, or just a single message to share:
Use your DEI page. If you have a DEI page on your career site, just add it as a topic in the HireSocial Posts section. All you need to do is paste in the URL, and we’ll automatically create a continuous stream of social posts, keeping your DEI initiatives visible.
Share offline DEI resources. No DEI page on your career site? No problem! You can paste the text from your offline resources into HireSocial, and we’ll turn it into ongoing social posts so your DEI initiatives can get seen by the right candidates.
Post once or twice about DEI. Even without existing content, you can create individual posts to share your DEI efforts. Write them yourself or use AI assistance.
Whatever you decide to share, make sure it reflects your real practices. Authenticity is key when highlighting your DEI initiatives—it’s about meaningful action, not just a checkbox.
How does HireSocial measure the ROI of employer branding?
Getting eyeballs on your employer brand is half the battle—the other half is proving it drives results. Every post published from HireSocial includes a link back to your job listing or careersite, whichever you choose based on that topic. This makes it easy to track engagement and see exactly how many clicks your employer brand content is generating, giving you a clearer view of its ROI.
How can HireSocial enhance my existing employer brand?
A lot of talent teams treat their employer brand reactively—responding to negative reviews, only being visible when hiring, and constantly putting out fires.
HireSocial changes that. It helps you take a proactive approach by consistently sharing your company’s story, culture, and initiatives across social media. Whether it’s promoting DEI efforts, highlighting employee experiences, or showcasing career opportunities, HireSocial keeps your brand visible and engaging—so candidates see the real you, not just your job postings. By turning your existing content into ongoing, scroll-stopping posts, HireSocial ensures your employer brand is always working to attract and engage top talent.
Is promoting my employer brand through HireSocial really a game-changer for recruitment?
Yes! HireSocial ensures your talent attraction strategy is always active—even when you don’t have open roles. Instead of waiting for candidates to find you, we help you consistently keep your employer brand visible and engaging. This way, you attract both passive and active candidates, increase applicant traffic, and make your hiring efforts more efficient. By making your brand recognizable, candidates are already familiar with your company and excited to apply when opportunities arise.
Stop starting from scratch every time you post a new job.
Which departments should be responsible for employer branding—marketing or HR?
It depends on the organization, but most successful employer brand strategies are a blend of both. Some teams need everything approved by marketing, while others manage it entirely within HR with little to no marketing involvement.
Whatever your setup, HireSocial makes collaboration easy. The platform automatically creates branded posts based on your existing content—so everything already aligns with your company’s marketing standards. Plus, with unlimited seats, you can loop in marketing for approvals or keep things fully managed by HR. Whether your marketing team is hands-on or hands-off, HireSocial handles everything from caption writing and image creation to posting across company, recruiter, and employee profiles—no marketing support required.