Executive social talks: Adapting your employer brand to remote work
We’re living through a unique moment in history, and while we’re all looking for ways to navigate through the current global crisis, we’re also thinking about what comes next.
We created a series of Executive Social Talks to explore talent acquisition opportunities for the future. Over the next few months, we’ll bring HR leaders together to discuss how to deal with the most formidable recruiting challenges.
Our third talk
May 26, 2021 • 10 am PT | 1 pm ET
Adapting your employer brand to remote work
Gartner’s survey of company leaders found that 80% plan to allow employees to work remotely at least part of the time after the pandemic and 47% will allow employees to work from home full-time. In a PwC survey of 669 CEOs, 78% agree that remote collaboration is here to stay for the long-term. How your organization pivots your employer brand strategy to attract remote candidates will be critical to whether your talent acquisition team can thrive in the post-pandemic world.
This third talk will include a short presentation and live Q&A led by Mark Fordham, Chief Client Officer of Social Recruiting. You will learn:
- What is remote employer branding
- How to get your employer brand right to hire quality remote candidates
- What are the benefits of investing in remote employer branding
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About the presenter:
Mark Fordham – Chief Client Officer of Social Recruiting at CareerArc
As Chief Client Officer, Mark Fordham leads a team of highly passionate social recruiting experts who bring in new clients, onboard them successfully, and make sure they leverage the full capabilities of the CareerArc platform to achieve their talent acquisition and employer brand goals. With 20+ years of experience in client success, account management, and sales including in HR tech, Mark has built teams across several technology sectors, including both private and public companies.
His previous executive positions include SVP Customer Success at Totango and SVP Customer Success, Sales and Account Management at ReadyTalk, Inc. and iMeet Central (both acquired by PGi). Before joining iMeet Central, Mark served in key leadership roles in software implementation and leading large-scale, nationwide customer marketing programs.
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