In 2024, HR leaders are turning to employer brand-powered organic social recruitment. Why? The top two biggest obstacles to driving qualified candidates to open roles are limited talent acquisition budgets and candidates not being familiar with their brands (CareerArc+HR Dive Report, 2023).
Is your New Year’s resolution to get better at attracting top talent through organic social media? Keep reading! If not, keep reading anyway because we’re sure it will be after this.
Key steps to master your 2024 recruiting resolution on social media
We find that a gradual process is more effective when looking to form a new habit. Trying to do everything all at once can be overwhelming! To guide you on the path to success and ensure that 2024 becomes your most successful recruiting year yet, consider these achievable milestones to steadily propel yourself forward.
1. Create social media job posts
CareerArc clients find that job content is typically quick to pull together because you can pull directly from job descriptions. In these posts remember to always include relevant images and hashtags and a link directly to your ATS so candidates easily apply. Start posting on your company and/or career-focused social media pages.
2. Get your recruiters and hiring managers involved
Ok, now that you have your rhythm down it’s time to get your recruiters and hiring managers involved! Why? Well, do you want more eyeballs on your jobs? That’s why! Make it easy for them to post by providing the content for them. Again, always include an image, hashtags, and a link to the job req with each post.
3. Create social media employer brand posts
Now that your social media job posts are a well-oiled machine, you can focus on employer brand content. Take a look at your careers page and see what you can re-purpose. And, don’t be shy! Reach out to employees for testimonials so you can show candidates why people love working for your company. For employer brand social media posts you will want to include an image and hashtags. These posts don’t need links like job posts do!
4. Getting your larger employee base involved
Get in front of even more candidates by getting your larger employee base involved! Employer brand content is a must. With jobs, they will likely want to stick with jobs within their department–and that’s ok! Just make it easy for them to access the pre-made posts so that they can share them.
Of course, with the help of automation, you could do all of this at once–and with minimal effort!
Schedule a demo!
The only social recruiting platform built for talent acquisition teams
CareerArc turns social media into your recruiting engine. By activating your two most influential recruiting resources—your employer brand and your employee networks—CareerArc quickly scales your recruiting reach through automation so you attract more qualified candidates for any, and every, role.
Finally reach the top candidates you’ve been missing—faster, more efficiently, and more easily than ever before.
Auto-sync
CareerArc auto-syncs with your ATS inventory to connect your jobs with multiple social media platforms via our all-in-one social recruiting dashboard. Always be up-to-date without lifting a finger!
Auto-create
Our engine intelligently matches your content and graphics with related jobs to create high-quality, attention-grabbing posts at scale with minimal effort. Say goodbye to manual social media post creation!
Auto-publish
Reach more candidates with automated posting to unlimited company, recruiter, and employee social media profiles. Recruiting on autopilot? I’m in. Sit back, relax and watch your candidates flow in!