According to Glassdoor, Gen Z is poised to overtake Baby Boomers in the full-time workforce by early 2024.
Are you adjusting your talent acquisition strategy for next year and beyond? If not, you should be!
To get more quality applicants you need to know what to say to attract candidates and where to promote all the qualities that make you a great place to work.
Let’s talk about where. Gen Z, being digital natives, spends a significant amount of time on social media, including during their job search.
- 63% of Gen Z Americans with work experience have discovered open jobs on social media
- 48% of Gen Z Americans with work experience have applied to open jobs on social media
- 48% of Gen Z Americans with work experience have connected with recruiters and/or employees of prospective employers on social media
Having a comprehensive social recruiting strategy has never been more crucial than it will be in 2024 and beyond!
But what does that look like in practice? Here are a couple of examples of what Gen Z values according to a recent HR Dive article and how you can leverage social media to promote how your organization is supporting these initiatives.
Gen Z Value #1: Personal growth
How to promote on social: Alongside your jobs that are relevant to Gen Z incorporate what learning benefits your company has available! This could be in your caption, or it could even be an employee testimonial image that speaks to how they have grown by working for your company.
Gen Z Value #2: DEI
How to promote on social: You can also incorporate these into your job posts, but we recommend you create standalone employer brand posts outside of your job promotion as well. Employer brand posts tend to have the most engagement, so this will help you get seen by new candidates. Remember, you need to walk the walk, not just talk the talk.
Of course, there are a lot more things to promote than just these two Gen Z values, but it’s a good start. By the way, CareerArc can help you promote your jobs and employer brand at scale when you’re ready.
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The only social recruiting platform built for talent acquisition teams
CareerArc turns social media into your recruiting engine. By activating your two most influential recruiting resources—your employer brand and your employee networks—CareerArc quickly scales your recruiting reach through automation so you attract more qualified candidates for any, and every, role.
Finally reach the top candidates you’ve been missing—faster, more efficiently, and more easily than ever before.
Auto-sync
CareerArc auto-syncs with your ATS inventory to connect your jobs with multiple social media platforms via our all-in-one social recruiting dashboard. Always be up-to-date without lifting a finger!
Auto-create
Our engine intelligently matches your content and graphics with related jobs to create high-quality, attention-grabbing posts at scale with minimal effort. Say goodbye to manual social media post creation!
Auto-publish
Reach more candidates with automated posting to unlimited company, recruiter, and employee social media profiles. Recruiting on autopilot? I’m in. Sit back, relax and watch your candidates flow in!
