Social recruiting is the art of finding, attracting, engaging and hiring job candidates through organic social media–and it has never been more essential. Why? Because it’s how people consume media today.
Here are some quick stats about candidate social media use:
- 72% of adults use social media.
- Globally, time spent on social media has doubled in the past five years, now nearly 2.5 hours each day.
- 73% of potential candidates are passive job seekers.
- 86% of job seekers use social media in their job search.
- 75% of candidates consider an employer’s brand before applying for a job, and rank social media as a top resource to research company and reputation.
- 90% of companies have a social presence, but most employers still lack the social strategy and solution to effectively attract the right candidates at scale.
What organic social recruiting can do that traditional recruiting methods–like job boards–can’t.
Before we dive in, we aren’t saying that recruiting channels job boards aren’t a valuable recruiting resource–they are. What we are saying is that there are just some things that they can’t do that social recruiting can, like:
1. Reach passive candidates
If you’re in talent acquisition you know that passive candidates are often the top performers. Channels like job boards mainly target active candidates. Passive candidates aren’t there, but they are online–and they’re spending most of their time on social media.
2. Make recruiting personal
Channels like job boards offer limited engagement and only directly through your brand. Social media gives talent acquisition teams the opportunity to reap the benefits of the networking effect through your two most influential recruiting resources–your employer brand AND your employee networks. Think of social recruiting like employee referrals, but at a much larger scale.
Schedule a demo!
Social recruiting is the art of finding, attracting, engaging and hiring job candidates through organic social media–and it has never been more essential. Why? Because it’s how people consume media today.
Here are some quick stats about candidate social media use:
- 72% of adults use social media.
- Globally, time spent on social media has doubled in the past five years, now nearly 2.5 hours each day.
- 73% of potential candidates are passive job seekers.
- 86% of job seekers use social media in their job search.
- 75% of candidates consider an employer’s brand before applying for a job, and rank social media as a top resource to research company and reputation.
- 90% of companies have a social presence, but most employers still lack the social strategy and solution to effectively attract the right candidates at scale.
What organic social recruiting can do that traditional recruiting methods–like job boards–can’t.
Before we dive in, we aren’t saying that recruiting channels job boards aren’t a valuable recruiting resource–they are. What we are saying is that there are just some things that they can’t do that social recruiting can, like:
1. Reach passive candidates
If you’re in talent acquisition you know that passive candidates are often the top performers. Channels like job boards mainly target active candidates. Passive candidates aren’t there, but they are online–and they’re spending most of their time on social media.
2. Make recruiting personal
Channels like job boards offer limited engagement and only directly through your brand. Social media gives talent acquisition teams the opportunity to reap the benefits of the networking effect through your two most influential recruiting resources–your employer brand AND your employee networks. Think of social recruiting like employee referrals, but at a much larger scale.
3. Help increase candidate quality
A main characteristic of recruiting channels, like job boards, is that candidates are incentivized to apply to as many jobs as possible leading to more unqualified applications. On the other hand, social recruiting helps you organically build your employer brand, awareness, reputation, and loyalty by combining your employer brand and jobs all in one place.
Social Recruiting 101: tips to turn social media into your recruiting engine
1. Highlight your company values in your organic social media job posts
Candidates want to work for companies that align with their personal values, and you want candidates that align with your company values. That’s why it’s a no-brainer to combine your company values with your job posts. Highlight things like your competitive salary offering, employee perks, mission, culture, and more in your job post captions!
2. Leverage your recruiter and employee networks via organic social media job posts
It’s simple, people trust people–that’s why employee referrals work so well. A huge benefit of leveraging social media for recruiting is that your people are already on there and they have networks of trusted peers who could be your next hire if they were exposed to your job post in the first place.
3. Automate your organic social media job posts
Because social media is a live feed, you need to maintain a consistent presence to really reap the benefits. Automated scheduling can keep your brand and employee feeds up-to-date, and your candidates rolling in
CareerArc has a solution for that!
The only social recruiting platform built for talent acquisition teams
CareerArc turns social media into your recruiting engine. By activating your two most influential recruiting resources—your employer brand and your employee networks—CareerArc quickly scales your recruiting reach through automation so you attract more qualified candidates for any, and every, role.
Finally reach the top candidates you’ve been missing—faster, more efficiently, and more easily than ever before.
Auto-sync
CareerArc auto-syncs with your ATS inventory to connect your jobs with multiple social media platforms via our all-in-one social recruiting dashboard. Always be up-to-date without lifting a finger!
Auto-create
Our engine intelligently matches your content and graphics with related jobs to create high-quality, attention-grabbing posts at scale with minimal effort. Say goodbye to manual social media post creation!
Auto-publish
Reach more candidates with automated posting to unlimited company, recruiter, and employee social media profiles. Recruiting on autopilot? I’m in. Sit back, relax and watch your candidates flow in!
