The impact of big tech layoffs
The news of big tech initiating hiring freezes and mass layoffs continues to unfold into 2023. It’s a hard time for companies and employees alike, and we can only hope that the rise in layoffs ends abruptly.
One source of light we have seen during these challenging times is the energy and effort across social media as candidates and talent acquisition professionals alike work to help place recently laid-off candidates in new roles.
From a talent acquisition perspective, the news presents opportunities for companies struggling to find candidates. With the candidate market suddenly flooded with thousands of highly qualified candidates recently laid off, now’s an excellent time to develop specific strategies to help you hire laid-off employees.
Using social media to hire laid-off employees
Social recruiting is a highly effective tactic to reach both a higher quantity and greater quality of candidates faster. It is an especially effective way to recruit recently laid-off candidates because:
- As we mentioned earlier, candidates and talent acquisition professionals are rallying together to share open jobs that they see–some even creating and updating excel spreadsheets for candidates.
- Social media allows you to target your job posts to reach recently laid-off employees with an ease that job boards can’t compete with. With the right hashtags and captions, you can easily target this group.
Before we jump into our top 3 tactics, one thing to remember when trying to hire laid-off employees is that you are dealing with a far more emotional recruiting situation than usual. Be empathetic and sympathetic.
Now, for our 3 tactics…
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The impact of big tech layoffs
The news of big tech initiating hiring freezes and mass layoffs continues to unfold into 2023. It’s a hard time for companies and employees alike, and we can only hope that the rise in layoffs ends abruptly.
One source of light we have seen during these challenging times is the energy and effort across social media as candidates and talent acquisition professionals alike work to help place recently laid-off candidates in new roles.
From a talent acquisition perspective, the news presents opportunities for companies struggling to find candidates. With the candidate market suddenly flooded with thousands of highly qualified candidates recently laid off, now’s an excellent time to develop specific strategies to help you hire laid-off employees.
Using social media to hire laid-off employees
Social recruiting is a highly effective tactic to reach both a higher quantity and greater quality of candidates faster. It is an especially effective way to recruit recently laid-off candidates because:
- As we mentioned earlier, candidates and talent acquisition professionals are rallying together to share open jobs that they see–some even creating and updating excel spreadsheets for candidates.
- Social media allows you to target your job posts to reach recently laid-off employees with an ease that job boards can’t compete with. With the right hashtags and captions, you can easily target this group.
Before we jump into our top 3 tactics, one thing to remember when trying to hire laid-off employees is that you are dealing with a far more emotional recruiting situation than usual. Be empathetic and sympathetic.
Now, for our 3 tactics…
3 tactics for hiring laid-off employees through social media
Take a look at these examples below.
Scroll through by clicking the gray dots above the image.
Highlight what they stand to gain by working for you
Lastly, impacted employees are looking for long-term stability, growth and support. While salary is a factor, don’t assume that is all candidates will care about. Lean into the features that make you an employer of choice, like competitive benefits and opportunities for personal growth.
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