Social recruiting is the art of finding, attracting, engaging, and hiring job candidates through social media–and it has never been more essential. Why? Because it’s how people consume media today.
It is predicted that the global number of social media users will continue to grow in 2023 reaching 4.89 billion. That is a lot of candidates to be missing out on–even though all 4.89 billion won’t be perfect fits.
So, let’s talk the best social media channels to leverage for recruiting and what types of content you can be posting.
The best social media channels for organic social recruiting
Choosing the right channel is important. You want to think about where your posts might have the highest impact. Here are the channels CareerArc recommends that their talent acquisition clients post to.
310 million monthly active users
Everybody knows that LinkedIn is the leading professional social network. That makes it a great place for job seekers and employees from various industries and backgrounds to connect and network with and learn from each other. Plus, it’s a great place to target corporate candidates of all ages!
Posting your jobs to your brand, recruiter, employee, and/or career-specific pages with relevant keywords and hashtags can help you get seen and win more quality applicants.
436 million monthly active users
Twitter is where people go to consume information in real-time. While it is not specifically a professional network, like LinkedIn, users still leverage the platform to build professional networks and connect with industry experts and influencers. Twitter is a great place to put a big focus on younger generations (18-29) for any type of job.
Hashtags are HUGE on Twitter. Tweets get categorized based on what you are hashtagging within your posts making it easy for job seekers to find your open jobs and apply.
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Social recruiting is the art of finding, attracting, engaging, and hiring job candidates through social media–and it has never been more essential. Why? Because it’s how people consume media today.
It is predicted that the global number of social media users will continue to grow in 2023 reaching 4.89 billion. That is a lot of candidates to be missing out on–even though all 4.89 billion won’t be perfect fits.
So, let’s talk the best social media channels to leverage for recruiting and what types of content you can be posting.
The best social media channels for organic social recruiting
Choosing the right channel is important. You want to think about where your posts might have the highest impact. Here are the channels CareerArc recommends that their talent acquisition clients post to.
310 million monthly active users
Everybody knows that LinkedIn is the leading professional social network. That makes it a great place for job seekers and employees from various industries and backgrounds to connect and network with and learn from each other. Plus, it’s a great place to target corporate candidates of all ages!
Posting your jobs to your brand, recruiter, employee, and/or career-specific pages with relevant keywords and hashtags can help you get seen and win more quality applicants.
436 million monthly active users
Twitter is where people go to consume information in real-time. While it is not specifically a professional network, like LinkedIn, users still leverage the platform to build professional networks and connect with industry experts and influencers. Twitter is a great place to put a big focus on younger generations (18-29) for any type of job.
Hashtags are HUGE on Twitter. Tweets get categorized based on what you are hashtagging within your posts making it easy for job seekers to find your open jobs and apply.
2.9 billion monthly active users
This one might seem a little bit out there, but hear us out. Facebook literally has the largest user base in the world compared to all other social networks, making it the most used social network–and by all ages.
Seriously, check out how popular Facebook is:
- Ages 18-29: 70%
- Ages 30-49: 77%
- Ages 50-64: 73%
- Ages 65+: 50%
Because Facebook is so popular it’s a no-brainer that your company needs to join the community from a hiring standpoint to promote your job openings and corporate culture.
1.47 billion monthly active users
Again, another one that might seem a little bit out there. Similar to Facebook Instagram has a HUGE user base. A bonus is that a large portion of the user base is younger professionals (18-29), so if you are targeting entry- to mid-level jobs, your candidates are here.
Instagram also allows you to leverage hashtags to make sure candidates can find your open jobs. Visuals are important on Instagram, too so it’s the perfect spot to add some imagery that speaks to your employer brand.
The only social recruiting platform built for talent acquisition teams
CareerArc turns social media into your recruiting engine. By activating your two most influential recruiting resources—your employer brand and your employee networks—CareerArc quickly scales your recruiting reach through automation so you attract more qualified candidates for any, and every, role.
Finally reach the top candidates you’ve been missing—faster, more efficiently, and more easily than ever before.
Auto-sync
CareerArc auto-syncs with your ATS inventory to connect your jobs with multiple social media platforms via our all-in-one social recruiting dashboard. Always be up-to-date without lifting a finger!
Auto-create
Our engine intelligently matches your content and graphics with related jobs to create high-quality, attention-grabbing posts at scale with minimal effort. Say goodbye to manual social media post creation!
Auto-publish
Reach more candidates with automated posting to unlimited company, recruiter, and employee social media profiles. Recruiting on autopilot? I’m in. Sit back, relax and watch your candidates flow in!
