HVMG is one of few sought-after third-party managers approved to offer hospitality management services to some of the most globally recognized hotel brands, including Hyatt, Hilton, IHG, and Marriott.
Recruiting top hospitality candidates is just one of the services HVMG provides, but it’s among the most challenging. To keep hotels adequately staffed, employers like HVMG need a healthy applicant flow to combat stiff competition for local talent and employee turnover. With that goal in mind, HVMG chose CareerArc to power a strategic approach to recruiting on social media.
We connected with Sunny Larkin-Woody, Director of Talent Excellence at HVMG, who described the difference she observed after investing in CareerArc.
How HVMG attracts three times the number of applicants than its competitors
Invest in effective social media recruiting strategy and solutions
“The brand of the company I worked for, we had no efforts, there was no social media presence. We have triple the application volume as my old company. Triple. That’s a lot of people.
I think that’s 100% related to the fact that CareerArc is a tool that scrapes all of our jobs and gets them out there and has that engagement piece.
Build awareness around your jobs and your brand through content engagement and consistency
Having a consistent way of not only having the jobs go out but then also have the content layered on top of that—it’s been incredibly helpful. I think it’s driven up our application volume significantly.
Leverage data to discover where your candidates are and what engages them
CareerArc is extremely helpful because you know where people are clicking on your jobs from. You know, Orange Beach, Alabama—we have hotels there. It’s a great summer location, but who actually lives there? Veterans. We have a few vocational schools. Where are the kids that grew up there going to college? And targeting them that way.
I’d say from a CareerArc perspective, yeah, it’s been a pretty incredible year.”
SUNNY LARKIN-WOODY, DIRECTOR OF TALENT EXCELLENCE
Recruiting is tough. But who said you had to do it alone? Sign up for a demo of CareerArc’s social recruiting solution and discover how a true partnership delivers talent acquisition ROI.