A new age of candidates is taking over the workforce. That’s right, we’re talking about Gen Z. By 2025 Gen Z is estimated to make up 27% of the workforce and by 2030 it is predicted that they will make up near one third of all workers.
At this rate, they are simply too large of a candidate pool to ignore. Finding a better way to attract Gen Z candidates has never been more important! Gen Z is the first generation to spend their entire adolescence with smartphones, social media, texting…you name it! I mean, they are referred to as the iGen for a reason.
Out with the old and in with the new, right? Seriously, 54% of Gen Z won’t complete a job application if a company’s recruiting methods are outdated. Social media is where Gen Z spends most of their time, so you need to meet them where they already are.
Posting your jobs and complementary employer brand content to your company, recruiter, and employee social media pages can help you get in front of this candidate pool.
“Ok, but does Gen Z really use social media to look for jobs?” Well…
The truth about Gen Z’s job searching habits on social media
Social media is more than just scrolling through entertaining videos and photos. The truth is, each social platform is a network which makes it a powerful tool for recruiting–especially when it comes to targeting Gen Z candidates.
In a recent CareerArc/Harris Poll survey we discovered a lot about Gen Z’s job-searching habits on social media, including:
- They are looking for new opportunities: 66% of Gen Z are actively or passively looking for a new job.
- They are finding new opportunities on social media: 62% of Gen Z with work experience have discovered job opportunities on social media.
They are applying for new opportunities on social media: 48% of Gen Z with work experience have applied to job opportunities they found on social media.
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A new age of candidates is taking over the workforce. That’s right, we’re talking about Gen Z. By 2025 Gen Z is estimated to make up 27% of the workforce and by 2030 it is predicted that they will make up near one third of all workers.
At this rate, they are simply too large of a candidate pool to ignore. Finding a better way to attract Gen Z candidates has never been more important! Gen Z is the first generation to spend their entire adolescence with smartphones, social media, texting…you name it! I mean, they are referred to as the iGen for a reason.
Out with the old and in with the new, right? Seriously, 54% of Gen Z won’t complete a job application if a company’s recruiting methods are outdated. Social media is where Gen Z spends most of their time, so you need to meet them where they already are.
Posting your jobs and complementary employer brand content to your company, recruiter, and employee social media pages can help you get in front of this candidate pool.
“Ok, but does Gen Z really use social media to look for jobs?” Well…
The truth about Gen Z’s job searching habits on social media
Social media is more than just scrolling through entertaining videos and photos. The truth is, each social platform is a network which makes it a powerful tool for recruiting–especially when it comes to targeting Gen Z candidates.
In a recent CareerArc/Harris Poll survey we discovered a lot about Gen Z’s job-searching habits on social media, including:
- They are looking for new opportunities: 66% of Gen Z are actively or passively looking for a new job.
- They are finding new opportunities on social media: 62% of Gen Z with work experience have discovered job opportunities on social media.
- They are applying for new opportunities on social media: 48% of Gen Z with work experience have applied to job opportunities they found on social media.
How to attract Gen Z candidates on social media
1. Turbocharge your efforts with personalized organic social recruiting
Over 60% of Gen Z prefer and rely upon referrals from an employer’s current or former employees as the most trusted job source. Your recruiting efforts need to go beyond your brand–they need to include your people. Having your people post jobs and employer brand content is like employee referrals but on a much larger scale. BCD Meetings and Events likes to refer to their social recruiting platform as “personable automation.”
2. Embrace your company values and culture in your social media posts
Gen Z wants to work for companies that align with their personal values, including taking a stance on environmental issues and sustainability, and those that are committed to social causes. Does your company do things to make a difference for the environment or DE&I initiatives? Let candidates know!
3. Show that you’re a company that supports your employees
In tip number one we said your employees should be sharing how great your company is, but you also need to have your company sharing how great your employees are if you want to attract Gen Z. 76% of Gen Zers say a great place to work is one with caring, friendly, and socially conscious people. Show candidates how great your company is be sharing employee spotlight posts.
The only social recruiting platform built for talent acquisition teams
CareerArc turns social media into your recruiting engine. By activating your two most influential recruiting resources—your employer brand and your employee networks—CareerArc quickly scales your recruiting reach through automation so you attract more qualified candidates for any, and every, role.
Finally reach the top candidates you’ve been missing—faster, more efficiently, and more easily than ever before.
Auto-sync
CareerArc auto-syncs with your ATS inventory to connect your jobs with multiple social media platforms via our all-in-one social recruiting dashboard. Always be up-to-date without lifting a finger!
Auto-create
Our engine intelligently matches your content and graphics with related jobs to create high-quality, attention-grabbing posts at scale with minimal effort. Say goodbye to manual social media post creation!
Auto-publish
Reach more candidates with automated posting to unlimited company, recruiter, and employee social media profiles. Recruiting on autopilot? I’m in. Sit back, relax and watch your candidates flow in!
