Which begs the question: which recruiting trends are worth the investment? Which ones are seeing constant results, and which are proving insufficient against the changing market?
Our brand new 2022 Social Recruiting Benchmark Report—which synthesizes data from over 33 million social recruiting job views/clicks and nearly 10 million apply-clicks in 2021—serves to answer those questions.
But here’s the thing: not all recruitment marketing channels are created equal.
As our 2022 Social Recruiting Benchmark Report reveals, the average CPC for job-related social media posts for CareerArc clients was just $0.35 in 2021.
That’s a savings of 68.2%.
And that’s not the only key difference between social media recruiting and job boards. Read 6 more here.
Social media recruiting CPCs were lower than paid ad CPCs across the board, but the difference in percentage varies. For example, take healthcare on one end and retail on the other. For healthcare, the average CPC for social media recruiting was $0.57, leading to 50.6% savings compared to ads. On the other end, the CPC for retail was just $0.18, leading to 83.5% savings compared to ads. Click here to see CPC benchmarks by industry.
Employee advocacy is a strategy in which talent acquisition leaders involve recruiters, hiring managers, and even employees in their recruitment marketing by turning them into social media recruiting ambassadors for their company. In 2020, only 23% of CareerArc’s clients were pursuing employee advocacy and ambassadorship strategies. In 2021, that number nearly doubled to 43%.
4. CareerArc helped save our clients more time than ever
You may have heard, but here at CareerArc, we don’t just help you reach and exceed your talent acquisition goals. We help you do so while saving you tons of time in the process. And the amount of time isn’t fixed, either–we’re always striving to beat our record and save our clients even more time.
Cue our next takeaway stat from our 2022 Benchmark Report: In 2021, our average savings per client increased 14.6% to 949 hours of work saved per year. That’s nearly 6 months of work saved per year.
5. 2021 saw a renewed, overhauled, and larger-than-ever focus on employer branding
One thing you may be wondering at this point: it seems organic recruiting on social media through CareerArc results in drastically lower CPCs and hundreds of hours saved per year. Which sounds great, but what’s the secret? How are our clients achieving more for less?
The answer boils down to why social media hiring is so important for talent acquisition leaders to invest in. In short:
Candidates are on social media. For example, 73% of job seekers aged 18-34 found their last job via social media. 90% of Amercians aged 18-29, 82% of adults aged 30-49, and 69% of adults aged 50-65 are social media users.
Employer brand matters to candidates.Studies show that 89% of passive candidates and 84% of active ones consider employer brand before applying to a job. And social media is the number one place they go to research a company’s employer brand.
CareerArc’s suite of automation features lets you recruit at scale on social media. And it lets you do it with ease. Features like effortless auto-syncing with your ATS, magic posts (a feature that literally writes new social media posts for you), powerful automation, and so on. Read more here.
Our host of content and employer brand features give you full creative control. Like our intuitive content calender, employee advocacy and ambassadorship capabilities, a suite of content creation tools that let you sync with your daily work tools and pick from a Pexels-powered stock library, employer brand campaigns, and more. Read more here.
We’re the only social recruiting platform designed for talent acquisition. And we know how little time talent acquisition leaders have to tinker around, trying to figure things out. We designed every detail of our award-winning platform to help you reach your goals faster–and to save you a ton of time in the process.
Check out CareerArc’s 2022 Social Recruiting Benchmark Report for free
Enjoyed this sneak peek into our Benchmark Report? Then you’re gonna love the full thing. Access this report for more stats and insights, including:
Social media recruiting CPCs as compared to job ad CPCs by industry
Cost savings by industry
Time savings by industry
Usage increase in recruiter, hiring manager, and employee ambassadors
Eli Landes is a content marketing specialist, copywriter, storyteller, and fiction writer, and has published works in numerous magazines and publications.
Here’s something we can all agree on: today’s recruiters have their work cut out for them. Though every company and…
14 Apr 2022
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